Data shows that 28% of Brits are opting for non-traditional cuts of meat in popular dishes such as chilli con carne, roast dinner, and lasagne.
A survey of 1,000 UK residents by online butcher Campbells Prime Meat asked participants for their first, second, and third choice of meat for different types of popular dishes. 1 in 10 Brits admitted they would use chicken breast in a lasagne, with 1 in 7 stating they would use mince on a roast dinner.
The survey found that Gen Z is more likely to use non-traditional meats in their meals, with 28% of 18–24-year-olds saying they would use chicken breast in a chilli con carne.
When making a stew, younger age groups were again more likely to choose chicken breast, while people aged over 65 tended to stick to tradition and opt for beef rump.
Darrin Leslie, head butcher at Campbells Prime Meat, commented: “Many people avoid beef because they believe it’s too expensive or old-fashioned. However, there are lots of cuts of beef you can enjoy on a budget that are just as delicious when prepared correctly.”
“For example, ox cheek and braising steak are amazing for making hearty stews, while minute steaks are perfect served up in a warm baguette. If you season these cuts of meat with the correct steak marinades and cook them properly, they taste amazing and are great for weeknight dinners.”
Ox cheek and braising steak are well suited to slow cooking, which helps break down connective tissue and produces tender meat ideal for stews and other one-pot meals. Minute steaks offer a quicker option for simpler dishes, while proper seasoning and cooking techniques can help maximise their flavour and texture.
The findings come amid sustained pressure on household food budgets. Official and industry data from the Agriculture and Horticulture Development Board (AHDB), alongside consumer research, has repeatedly shown that price is a major consideration for shoppers when choosing meat. Many households are also buying less red meat overall or switching to more affordable proteins such as chicken, which is widely regarded as a versatile and accessible option.
This flexibility reflects wider retail trends, with shoppers looking to make ingredients go further, reduce food waste, and consider higher-priced items more carefully.
Overall, the data suggests that while classic British and international dishes remain popular, the choice of meat within them is increasingly flexible. Gen Z appears particularly open to non-traditional options, while older respondents are more likely to favour established choices. These differences may reflect factors such as cost, availability, convenience, and changing tastes.
The findings suggest that traditional favourites remain a staple of British meals, while consumers are increasingly willing to adapt the meat used to suit their preferences and circumstances.