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XMA Boosts Staff Engagement With Digital Signage Rollout Across UK Offices

Quick summary: Leading technology provider XMA has successfully resolved internal communication bottlenecks across its distributed multi site workforce by implementing a centralised digital signage network using advanced software and compact hardware. The cloud based system streamlines operational updates and eliminates email overload by allowing tailored corporate messaging to be deployed immediately to specific building zones across multiple offices. For healthcare practice, corporate well-being, and public policy, adopting such integrated communication technology is essential towards reducing workplace stress, enhancing staff engagement, and ensuring the seamless delivery of critical health and safety information within hybrid working environments.




XMA, a market-leading IT solutions and services provider, has partnered with TrilbyTV to implement digital signage across its three primary offices in Nottingham, Reading, and Glasgow.

By combining TrilbyTV with Chrome OS and Acer Chromebox Minis, the company has resolved internal communication bottlenecks across its multiple sites.

Overcoming multi-site communication challenges

Communication challenges across distributed workforces had grown increasingly apparent for the Nottingham-headquartered company. With dozens of distinct divisions spread across three primary offices, it had become time-consuming for XMA to manually distribute tailored messages to staff. This meant that important and time-sensitive information could be missed.

To solve this common problem, XMA looked for a solution that integrated into its existing corporate framework. As a private, family-run UK business with more than 35 years of experience, XMA specialises in hardware, cybersecurity, cloud solutions, and services for the corporate, public, and education sectors. Given its extensive Chrome OS expertise as a trusted IT partner, the company was well-positioned to deploy a modern digital signage system internally.

The hardware and software integration

XMA turned to digital signage to make company-wide communication clear, visible, and efficient by showing important messages on screens around its offices. The core components of the solution include:

Chrome OS

Having worked with Chrome OS for its clients for many years, XMA knew it was a suitable system because it can be run in kiosk mode and managed via the Google Admin Console.

Acer Chromebox Mini

Chosen for its compact, fanless, and robust design, this hardware is easy to deploy, with an included mounting kit for installation on the back of screens. The device supports reliable performance for continuous digital signage use, aligning with industry needs for silent, low-maintenance operation in office environments.

TrilbyTV

This cloud-based platform completed the implementation. XMA was already familiar with TrilbyTV from its work with clients. Featuring a simple user interface and tools designed to work seamlessly across multiple sites, TrilbyTV makes it easy to deliver the right content to the right people at the right time.

Streamlining internal operations

Ben Webber, who handles internal communications at XMA, has saved a significant amount of time since the move to digital signage. TrilbyTV makes it easy to see which players are online and offline, group them by office location, and drill down to areas within that location, such as the canteen or admin office. Webber can then customise content based on location and time, sharing whole-office announcements at the click of a button.

The system has addressed key pain points in multi-site operations. Staff in different divisions and locations now receive relevant updates without delay, improving overall engagement and operational awareness. Digital signage allows for dynamic content scheduling, ensuring announcements about company news, health, and safety information, or divisional updates reach the intended audience precisely when needed.

Screens now serve as central hubs for information, reducing reliance on email overload and missed notices. Content can be tailored not only by office, but also by specific zones within buildings, allowing for highly relevant messaging that boosts engagement and attention.

Industry impact and future plans

Summing up the experience with Acer Chromeboxes and TrilbyTV, Webber shared: “We can disseminate the information we want effectively and efficiently. It’s just been a dream, the software just works, and it’s been so easy to set up the Acer Chromeboxes, it’s literally just plug and play.”

The deployment reflects broader trends in workplace technology, where IT providers leverage their own solutions to enhance internal processes. Industry observers note that solutions combining Chrome OS kiosk mode with dedicated signage software offer advantages in security, ease of remote management, and scalability for growing organisations. For XMA, the transition has reduced the administrative burden on internal communications teams and ensured consistency across distributed sites.

The partnership demonstrates how targeted technology adoption can streamline operations in a hybrid-working era. XMA continues to expand its use of the system, exploring further applications for staff recognition, event promotion, and real-time updates. The implementation serves as a practical example for other multi-site UK businesses facing similar communication challenges in a post-pandemic workplace landscape.

To find out more about how XMA transformed its internal communications and to watch the case study, visit: XMA TrilbyTV Case Study

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