Interest in vintage jewellery has surged by 1,000% year on year, according to recent Google Trends data. Searches for vintage gold have risen by 450%, while searches for vintage silver have increased by 650%.
Shoppers are increasingly turning to pre-owned pieces for their distinctive character, craftsmanship, historical appeal, and ethical credentials.
Nick Withington, CEO of William May, said vintage rings are particularly attractive to buyers. “Vintage ring sales are especially popular because they offer incredible craftsmanship, distinct character, and a sustainable alternative to newly mined gems,” he said. “Buyers are naturally drawn to their historical charm, enjoying design details from iconic eras like Art Deco and Victorian. They also appreciate the long-term value retention compared to mass-produced modern items.”
Withington continued: “Similarly, pre-owned necklaces and earrings continue to boom because people love their unique style and high build quality. People want pieces that genuinely stand out from off-the-shelf trends and let them show off their personal style and taste. They love the solid metalwork of past decades and feel good about making an eco-friendly choice by giving classic jewellery a second life.”
Research indicates that the growing interest in vintage jewellery forms part of a wider shift towards second-hand luxury.
Bain & Company found that jewellery and luxury watches accounted for roughly 83% of all second-hand luxury sales worldwide in 2025.
Mintel’s UK Jewellery and Watches Retailing Report 2024 showed that half of all UK consumers purchased second-hand jewellery or watches that year.
The global jewellery resale market reached approximately £30 billion in 2025 and is projected to grow to around £47 billion by 2030.
How to care for vintage jewellery
Clean pieces gently
“When you’re looking into how to clean jewellery at home, gentle techniques are always best. Mix a small amount of mild dish soap into lukewarm water and clean your pieces gently using a soft-bristle baby toothbrush or clean makeup brush,” Withington advised.
“Never use harsh household products like toothpaste, baking soda, or bleach on vintage pieces, as these cause abrasive scratches and ruin delicate gemstone finishes. Also, avoid using hot water or soaking porous stones like pearls, opals, or foiled rhinestones, as water can weaken old adhesives or discolour the stones.”
Store pieces separately
“Proper storage helps stop any unnecessary wear and tear. Always store each item in its own soft cloth pouch or a separate compartment inside a lined jewellery box,” Withington said.
“This prevents harder metals and diamonds from rubbing against and scratching softer vintage materials like pearls or glass. It’s also a good idea to fasten all clasps and chains before putting them away so they don’t tangle into frustrating knots.”
Avoid chemicals and cosmetics
“Make it a rule to put your vintage jewellery on last. Wait until your hairspray, perfume, body lotions, and cosmetics have fully dried before accessorising your outfit, as any lingering chemicals can dull metal surfaces and erode delicate finishes over time or with repeated exposure,” Withington noted.
“Similarly, make sure to take off your jewellery before swimming, showering, or tackling heavy household chores like gardening or cleaning. Crucially, keep strong chemical silver dips used for removing tarnishes far away from antique items with glued settings or mixed metals.”
Avoid ultrasonic cleaners
“As tempting as it might seem, never put antique or delicate vintage jewellery into home ultrasonic or steam cleaning machines,” Withington warned.
“The high-frequency vibrations from ultrasonic tanks can easily fracture older gems and crystals with tiny micro-inclusions, or vibrate fragile, historic claw settings loose, causing stones to fall out. Stick exclusively to careful, gentle hand cleaning for older items.”
Arrange annual professional checks
“Take your favourite or heavily-worn vintage pieces to a trusted local jeweller once a year for a quick health check,” Withington suggested.
“An expert eye can quickly spot loose prongs, worn clasps, or thinning bands before a gemstone accidentally drops out. Routine professional checks keep historic jewellery safe, secure, and ready to wear for years to come.”
The rising demand for vintage jewellery reflects growing interest in pieces that combine history, quality, individual style, and reduced environmental impact. With proper care, these items can remain wearable heirlooms for generations to come.