In a quirky promotion set to spice up the British fast-food scene, Taco Bell is daring its fans to prove their loyalty by getting a “Nacho Chop”, a haircut styled to mimic the triangular shape of its Chicken Nachos. The event, scheduled for Monday 14th April 2025, promises participants up to a year’s supply of free Chicken Nachos as a reward for their bravery. Taking place outside the Taco Bell restaurant at 122 Camden High Street, London NW1 7PG, the stunt is designed to celebrate the chain’s latest menu item with a bold twist.
Leading the charge with the clippers will be Tyler Smith, a barber and former contestant on the third season of the BBC’s hit show The Traitors. Smith, who was banished in episode five of the series, will transform willing participants’ hair into nacho-inspired masterpieces. The catch? The more hair shaved off, the greater the nacho haul. “When I was approached about taking part in this campaign and working with Taco Bell, I jumped at the chance,” Smith said. “I’ve been a barber for six years now and I love it. Most of the time I’m giving people a little trim, so getting the opportunity to shave someone’s hair off, however long it is, will be really exciting!”
The event will run from 11am to 4pm on a first-come, first-served basis, with entrants required to be over 18. Taco Bell expects a queue of fearless fast-food enthusiasts eager to trade their locks for a crunchy payoff. Lucy Dee, marketing director for Taco Bell, highlighted the appeal: “We know our fans love a deal, so what better way to save money and prove how faithful you are to the Taco Bell brand than by embracing a bold new ‘Nacho Chop’?”
For those not ready to take the plunge, Taco Bell’s Chicken Nachos remain available nationwide. Recently added to the menu, these crispy bites are made from 100% pure chicken breast, coated in breadcrumbs, and seasoned with cheese, cayenne chilli, and assorted herbs for a spicy, cheesy kick. Customers can pair them with cheese sauce and choose from portions of three, five, or a sharer size of 20.
Here’s what you need to know about the “Nacho Chop” event:
- Location: Taco Bell, 122 Camden High Street, London NW1 7PG
- Date: Monday 14th April 2025
- Time: 11am to 4pm, first come, first served
- Requirement: Participants must be over 18 and willing to shave a Chicken Nacho shape into their hair.
The promotion taps into Taco Bell’s playful brand identity, blending food and fun to engage its audience. The chain, known for its Mexican-inspired offerings, has a history of creative marketing stunts, but this hair-raising challenge takes it to a new level. With Smith’s Traitors fame adding a dash of celebrity intrigue, the event is poised to draw both loyal fans and curious onlookers.
For those hesitant to sacrifice their hair, the Chicken Nachos offer a less permanent way to join the fun. The nationwide rollout ensures that even the most cautious can enjoy the new menu item without facing the clippers. As Taco Bell puts it, the challenge is about proving you’re “not chicken” – unlike the nachos themselves.
The Camden event promises to be a spectacle, merging fast food with a barbershop vibe. Whether it’s a year’s worth of nachos or just a tasty snack, Taco Bell is betting on its fans’ appetite for both flavour and flair. Will you be brave enough to take the chop?