A sharp increase in pollen levels across the UK this April is driving a rise in hay fever symptoms and seasonal skin irritation, often referred to as “allergy face”.
Recent warm, dry and sunny weather has pushed pollen counts to high or very high levels in many areas, particularly for tree pollen such as birch. The Met Office says these conditions, following an unusually wet start to 2026, have created an early surge in pollen release, with elevated levels expected to persist in central and southern regions.
Searches for hay fever remedies have also increased, reflecting the widespread impact. The pollen season typically runs from March – September, exposing both the respiratory system and the skin to airborne allergens.
Skin symptoms linked to pollen exposure
Cult Beauty, Dermatologist Dr Sweta Rai, verified on the healthcare platform Doctify, has highlighted the effects of pollen on the skin.
“Allergy face” describes seasonal irritation caused by environmental triggers, leading to puffiness, redness, dryness and sensitivity alongside traditional hay fever symptoms.
“Airborne pollen can trigger an immune response that leads to inflammation and disruption of the skin’s protective barrier,” Dr Rai explains.
“As a result, conditions such as hay fever, eczema, asthma, heat rash and general skin sensitivity may flare up.”
When the skin barrier is compromised, moisture escapes more easily and irritants penetrate faster. This can lead to
- Redness and blotchiness
- Itchiness and sensitivity
- Tightness and dehydration
- Puffiness, particularly around the eyes
Tree pollen, especially birch which peaks in April, is a key trigger for many of the UK’s estimated 13 million hay fever sufferers. Grass pollen season follows later in the year.
Skincare advice during high pollen periods
Dr Rai recommends a simplified routine focused on protecting the skin barrier
- Use gentle, hydrating cleansers rather than harsh or foaming products. Evening cleansing is important to remove pollen, pollution and sweat.
- Apply moisturisers that lock in hydration and reduce irritation. Gel-based or cooling formulas may help, and storing products in the fridge can provide a soothing effect.
- Take short, lukewarm or cool showers instead of long hot ones, which can worsen dryness. Pat skin dry and apply moisturiser immediately after washing.
- Avoid strong acids, harsh exfoliants and heavily fragranced products during flare-ups.
For quick relief when symptoms are more severe
- Use cool compresses or an ice roller carefully
- Switch to lightweight, breathable skincare products
- Keep showers cool
When to seek further advice
Dr Rai notes that timing can help distinguish seasonal reactions from other conditions. “If flare-ups coincide with high pollen levels or warmer weather, it’s likely seasonal. If symptoms are ongoing or unrelated to environmental changes, it may be worth seeking medical advice.”
Monitoring pollen levels
Allergy UK and other organisations advise checking pollen forecasts, limiting time outdoors on high-count days, and using protective measures such as barrier balms or masks where appropriate. Met Office forecasts remain an important tool for planning daily activities.
Experts say a combined approach that addresses both respiratory symptoms and skin barrier protection can help reduce discomfort during peak pollen periods.