South East London has been identified as the luckiest postcode area in the capital for wins in the People’s Postcode Lottery, according to new analysis of prize data.
The study by online betting reviews site latestbettingoffers.co.uk examined where prizes have been awarded across the UK and found that some London postcode areas outperform others.
Across the UK, London ranks seventh among regions for total People’s Postcode Lottery wins, with 1,138 prizes awarded. This represents 8.7% of all national wins.
South East London leads within the capital
Within London, the SE postcode area records the highest number of wins. It accounts for 0.9% of all national prizes and has recorded 120 wins. The postcode area covers neighbourhoods including Lewisham, Southwark, and Greenwich.
Several other London postcode areas have also recorded notable totals. The North London N postcode has 95 wins, representing 0.7% of national prizes, and covers areas including Camden, Islington and Hackney. East London’s E postcode follows with 93 wins, also representing 0.7%, including areas such as Tower Hamlets and Newham.
Romford’s RM postcode has recorded 85 wins and covers Romford and nearby districts in the London Borough of Havering. Kingston upon Thames’ KT postcode also has 85 wins across Kingston, Surbiton, and surrounding areas. Dartford’s DA postcode matches this with 85 wins, covering Dartford, Bexley, and nearby locations.
South West London and Twickenham follow closely behind. The SW postcode area has recorded 80 wins across locations including Clapham, Battersea, and Wandsworth. The TW postcode has 78 wins, covering Twickenham, Teddington, and Whitton.
Further down the rankings, Croydon’s CR postcode has recorded 66 wins, representing 0.5% of national prizes. Harrow’s HA postcode has 63 wins, also representing 0.5%, covering Harrow, Harrow on the Hill, and North Harrow.
Several postcode areas recorded smaller totals. West London’s W postcode has 53 wins, Uxbridge’s UB postcode has 51, North West London’s NW postcode has 48 and Bromley’s BR postcode has 47. Ilford’s IG postcode has recorded 42 wins and Sutton’s SM postcode has 41.
Central London areas recorded the lowest totals. The Eastern Central EC postcode has five wins and the Western Central WC postcode has one win, both rounding to 0.0% of national prizes.
Regional ranking across the UK
- North West England: leads the national rankings with 1,756 wins, accounting for 13.5% of the total.
- South East England: 1,663 wins (12.8%)
- Yorkshire and the Humber: 1,348 wins (10.3%)
- South West England: 1,291 wins (9.9%)
- East of England: 1,239 wins (9.5%)
- Scotland: 1,173 wins (9.0%)
- London: 1,138 wins (8.7%)
- West Midlands: 995 wins (7.6%)
- East Midlands: 957 wins (7.3%)
- Wales: 878 wins (6.7%)
- North East England: 588 wins (4.5%)
Matthew White, site manager for latestbettingoffers.co.uk, commented on the findings: “People’s Postcode Lottery continues to be one of the most widely played subscription lotteries in the UK, with more than 71% of British postcodes regularly entered into draws each month. The daily, weekly and monthly prize structure provides frequent opportunities for players to win, and the fact that more than eight in ten players win some form of prize each year highlights the appeal of this format.”
“While London ranks seventh among UK regions for total wins, certain parts of the capital, notably South East London, consistently outperform others at a local postcode level. This indicates that both the size of the postcode and the level of player engagement significantly influence where wins are most frequent.”
“Success in the People’s Postcode Lottery is about active participation in your community as much as luck, as areas with higher play rates naturally appear more frequently in the results.”
The People’s Postcode Lottery awards prizes daily, including £1,000 prizes in multiple postcodes, weekly Millionaire Street shares of £1 million and larger monthly Postcode Millions draws.
Participation also supports charities, as a portion of subscription fees is donated to good causes.
Recent official updates from the lottery indicate that 84% of players won a prize in 2025. Historical postcode breakdowns by region remain broadly consistent with the analysed data.