New search data from LookFantastic shows a shift in UK haircare trends this spring, with growing interest in scalp health and bond repair treatments. Comparing Google search volumes from 2025–2026 year to date, the retailer highlights both enduring favourites and viral products dominating beauty searches.
Trending Haircare Products
The top 5 products by search volume reveal contrasting trends
Olaplex No.3 Hair Perfector
Searches fell from 3.2 million in 2025 – 1.9 million in 2026, a 40.3% decline. Known for repairing chemically treated or colour-processed hair, it remains one of the most recognised bond-building treatments.
Kérastase Elixir Ultime Oil
Searches dropped from 2.9 million – 1.7 million, a 42.9% decrease. Luxury hair oils continue to be multi-tasking staples, adding shine, smoothing frizz, and nourishing dry or damaged lengths.
Colour Wow Dream Coat
Searches declined from 1.5 million – 1.0 million, a 31.7% fall. Valued for its humidity-resistant, glass-like finish, Dream Coat remains popular for achieving sleek, frizz-free hair in warmer months.
Redken Acidic Bonding Concentrate
Searches rose from 1.0 million – 1.3 million, a 27.6% increase. Bond repair treatments like this are increasingly central to routines aimed at repairing damage from heat styling, colouring, or chemical treatments.
Mielle Organics Rosemary Mint Oil
Searches surged from 0.4 million – 1.0 million, a 150% jump. Its popularity reflects the influence of viral rosemary oil treatments on social media, with users drawn to its potential to support scalp health and hair growth.
Shifting Consumer Focus
The data underscores a wider trend towards “scalp first” haircare. Consumers are seeking treatments that not only repair hair but also improve scalp condition to support overall hair health.
Industry analysts note that this aligns with broader UK haircare market developments. Value sales reached £2.2 billion in 2025, up 7.7% year on year, with styling and targeted treatments performing strongly amid demand for performance-driven formulas.
The continued appeal of established brands such as Olaplex alongside rapid growth of viral options like Mielle Organics Rosemary Mint Oil highlights a dual trend: science-backed repair and social media-driven natural ingredients are both shaping consumer searches.
As spring progresses, these products are expected to remain central to routines focused on repair, nourishment, and hair resilience.