Quick summary: Recent consumer data showing an 1,100% surge in specific tanning searches indicates a significant public shift towards UV free alternatives that prioritise long term skin health and ageing prevention. Expert insights suggest that for mature skin, adopting gradual application techniques and hydrating formulations can prevent the uneven results that often discourage older demographics from using sunless options. By integrating skincare ingredients like hyaluronic acid into tanning routines, individuals can achieve a natural appearance that supports overall well being and confidence during the summer months without the risks associated with natural sun exposure.
With warmer weather arriving this week and the May bank holiday weekend approaching, many in Britain are looking for a sun-kissed glow without risking UV damage from natural sun exposure. New search data from beauty retailer LookFantastic shows a significant rise in interest in self-tanning products as the nation enters what shoppers are calling glow season.
Searches for “fake tanning drops” have surged by 1,100%. Meanwhile, “best fake tan for beginners” is up by 150%, and “best fake tan for older skin” has increased by 170%.
Demand for natural-looking results on mature skin
For mature skin, achieving an even, natural glow without patchiness or heaviness requires specific techniques. LookFantastic consulted tanning expert Michaella Bolder for advice tailored to this skin type.
Her main guidance is to use a lighter approach to create a natural finish that enhances the skin rather than masking it.
Preparation is key
Bolder emphasises that preparation begins in the shower, stating: “In the shower, ensure that you exfoliate the body thoroughly to ensure all dead cells are lifted and removed, leaving the skin silky smooth.”
After showering, she recommends applying an oil-free moisturiser once the skin has been towel dried. Particular attention should be given to dry areas such as the hands, elbows, knees, and feet. This step helps prevent the tan from clinging unevenly to dry patches, which can result in a patchy finish.
Application techniques for mature skin
Bolder advises choosing lightweight, hydrating formulas, particularly gradual tans that allow colour to build slowly over time. This helps reduce the risk of uneven results and supports a more natural finish.
She also stresses the importance of starting with a light layer to ensure the correct shade is achieved. Applying thin layers helps create a more even application, especially on areas such as the face where fine lines are more visible.
For facial tanning, she recommends a gentler approach. Using a mitt with residual tan, the product should be lightly swept across the skin to create a sheer wash of colour. In addition, applying a lightweight, oil-free moisturiser beforehand on areas with more visible lines can soften the effect and help the tan blend more naturally.
Creating a natural sun-kissed effect
Bolder suggests focusing application on areas of the face where the sun would naturally hit, including the cheekbones, forehead, bridge of the nose, and temples. This technique helps create subtle warmth and definition, giving the complexion a fresher and more lifted appearance.
Formulation and skin benefits
Mature skin often benefits from self-tanning products that include skincare ingredients such as hyaluronic acid, which supports hydration and helps maintain a smooth, even application.
Gradual tanners are particularly recommended because they allow colour to be built up over several days. This reduces the likelihood of uneven results, especially on drier or more textured skin, and reflects a wider shift in sunless tanning towards formulations that prioritise skin health alongside colour.
Recommended products
LookFantastic highlights several suitable options for mature skin, including
- St Tropez Self Tan Purity Face Mist
- Tan-Luxe Super Glow Hyaluronic Self-Tanning Drops
- Tan-Luxe The Gradual Illuminating Tanning Lotion
- St Tropez Gradual Tan Tinted Body Lotion
- St Tropez Self Tan Purity Vitamin Mist
Products such as the St Tropez self tan purity face mist are designed as lightweight, hydrating mists that reduce the risk of settling into fine lines. Tanning drops like those from Tan-Luxe can be mixed into moisturiser for customisable, buildable colour that behaves more like skincare than traditional tanning products.
Seasonal trend and expert insight
Experts say proper preparation and application are especially important for those over 40 or with drier skin who want natural-looking results in daylight.
Exfoliation ensures even colour, while targeted moisturising helps prevent patchiness. Thin application layers and using residual product on a mitt support a softer, more natural finish.
With bank holiday plans often involving outdoor gatherings and short breaks, demand for at-home tanning solutions has increased. Search trends suggest a shift towards safer alternatives to sunbeds and extended sun exposure, particularly among those concerned with skin ageing.
Bolder’s advice centres on technique rather than heavy product use, helping achieve a glow that enhances mature skin without emphasising fine lines.
As glow season continues, experts say combining hydrating formulas with careful application can help deliver professional-looking results at home while supporting skin comfort and longevity of the tan.