The Big Pembrokeshire Pantomime has celebrated its production of Aladdin as the most successful in its history, attracting over 6,000 visitors during a triumphant December season in Milford Haven. The show achieved an impressive 98% ticket sales rate across all performances at The Boulevard Theatre, drawing packed audiences from Pembrokeshire and beyond.
Families and theatre-goers were captivated by the production’s vibrant energy, elaborate sets and costumes, and strong sense of local community involvement.
Star power and local talent shine
Key roles combined star appeal with local performers. Drew Baker played the beloved Widow Twankey, Rhys Williams took on Wishee Washee, and former Welsh rugby international Gareth Thomas delivered a crowd-pleasing performance as the Genie, earning enthusiastic cheers each night.
Rhys Williams, who also produced the show, expressed his delight at the response: “We knew Aladdin was special, but the response has completely blown us away. To see audiences filling the theatre night after night, laughing, cheering and leaving with smiles on their faces is exactly why we do this. The cast, creatives, musicians, technicians, chaperones and volunteers have been extraordinary, and I couldn’t be prouder of what we achieved together.”
Drew Baker, the production’s creative director and lead performer, highlighted the unique atmosphere created by the audiences: “This pantomime was something really special for Pembrokeshire. The energy from our audiences was electric, and the love shown to our cast and team has been overwhelming. Aladdin was bigger, bolder and braver than ever before, and that success belongs to every single person who helped bring it to life.”
A community-focused production
Running from 10th–31st December 2025, this marked the 4th year of The Big Pembrokeshire Pantomime, a community-focused company that blends professional actors with local volunteers and young performers. Reviews and social media feedback praised the show’s high production values, including stunning choreography, impressive vocals, and sharp comedic timing.
The inclusion of Gareth Thomas, known for his rugby career and advocacy work, added extra appeal, with audiences responding warmly to his charismatic portrayal of the Genie.
Pantomime’s enduring appeal
The record-breaking success of Aladdin underscores the enduring popularity of traditional pantomime in Wales, particularly during the Christmas season when families seek shared entertainment. Pantomime remains a cornerstone of British seasonal theatre, combining slapstick humour, audience participation, and fairy-tale storytelling to create memorable experiences.
Looking ahead, anticipation is building for the company’s next production, Peter Pan, scheduled for later in 2026. Early ticket sales have been strong, with three performances already sold out and most school shows nearing capacity. The official website describes it as a swashbuckling festive season following the sell-out success of Aladdin in 2025.
Celebrating local theatre
The triumph of Aladdin highlights the vitality of grassroots theatre in regional areas like Pembrokeshire. In an era when many venues face challenges, near-capacity crowds demonstrate continued public enthusiasm for live performances that bring communities together. This success serves as an inspiring example of how local collaboration can produce professional-quality entertainment that resonates widely.