Holidays Inspire Major Life Decisions for Most Brits

Time away from daily routines prompts most British holidaymakers to reassess their health, well-being, and future plans, according to new research from Aviva’s private health insurance business.

The study found that 72% of UK holidaymakers use time away to reflect on their lifestyle, while 58% use the downtime to make major life decisions, ranging from starting a health journey and changing careers to reassessing relationships.

Although 89% return home motivated to make positive lifestyle changes, only 10% report that these changes become permanent. However, 83% successfully maintain those adjustments at least some of the time. Additionally, 63% say holidays inspire them to prioritise mental well-being, while 57% feel motivated to improve their physical health after returning home.

Aviva‘s research identifies five distinct holiday well-being personalities, each seeking different benefits from a break

1. The Re-setter (32%): Prioritises rest, recovery, and relief from everyday pressures, using holidays to switch off, catch up on sleep, and guard against burnout.
2. The Connector (26%): Values quality time with family and friends to strengthen social connections and create lasting memories.
3. The Explorer (17%): Driven by curiosity and adventure, seeking new experiences, outdoor activities, and ways to stay active at home.
4. The Balancer (16%): Seeks a healthy mix of rest, activity, connection, and exploration to balance work, relationships, and personal time.
5. The Reflector (9%): Uses holidays to gain perspective, reduce stress, protect mental well-being, and stay connected to what matters most.

Dr Suba M, Medical Director at Aviva UK Health, said: “Most of us have come home from holiday promising ourselves that we’ll be healthier, less stressed or spend more time doing the things we enjoy.”

“What’s striking is how many people use time away to think about their lives differently. For some, that means catching up on rest and recovery, while others gain energy from adventure, quality time with loved ones or the opportunity to reflect.”

“The common thread is that holidays give us space to focus on our well-being and reconnect with what’s important to us. It’s encouraging to see so many people returning home inspired to make positive changes.”

“The challenge is turning that holiday motivation into lasting habits. Small changes such as protecting time to rest, spending more time outdoors, staying active or making time for family and friends can have a meaningful impact on our well-being long after the holiday has ended.”