As travellers seek to escape overcrowded hotspots, a new study by travel experts at Planet Cruise has identified the beach destinations set to rise in popularity in 2025. Analysing search trends and social media engagement, the study highlights locations poised to become the next must-visit coastal escapes.
Driven by surging interest, destinations such as Ksamil in Albania and Seven Mile Beach in Jamaica are seeing unprecedented attention. Searches for “Albania beach” have soared by 430% since December, while TikTok searches for Seven Mile Beach have risen by 468.9% in the past week.
With a growing preference for undiscovered and authentic experiences, these destinations are attracting travellers looking for something beyond traditional tourist hubs.
Ksamil, Albania
Nestled in southern Albania’s Riviera, Ksamil has been dubbed “the Maldives of Europe” due to its white sand beaches and crystal-clear waters. Searches for “Albania beach” have skyrocketed by 430% since December 2024, with summer interest up 59% compared to the previous year.
Visitors can explore the small islands off Ksamil’s coast, accessible by pedal boat or a short swim. The nearby UNESCO-listed Butrint ruins add historical intrigue, making Ksamil a compelling alternative to busier Mediterranean destinations.
Budva, Montenegro
Budva is fast emerging as a top European beach destination, with searches for “Montenegro beach” up 163% from December 2024 to January 2025. The town’s popularity has surged, with searches increasing by 450% in January 2025 compared to the previous month.
Travellers can unwind on Mogren Beach or Jaz Beach, explore Budva’s historic Old Town, or indulge in the lively nightlife scene. The combination of history, vibrant culture, and picturesque coastline is making Budva a compelling alternative to Croatia’s more crowded spots.
Paros, Greece
With its blend of golden beaches and traditional Greek charm, Paros is becoming a sought-after getaway. Recognised as a Trending Destination for 2025 by American Express Travel, the island’s search interest rose 30% in 2024 and has surged by 155% since December.
Visitors can explore the sandy shores of Kolymbithres and Santa Maria beaches, wander through the villages of Parikia and Naoussa, or enjoy windsurfing and kite surfing. Paros is drawing attention for offering an authentic Greek island experience without the crowds of Santorini or Mykonos.
Puerto Escondido, Mexico
Puerto Escondido has seen a dramatic rise in popularity, with Airbnb reporting it as the fastest-growing destination in new bookings. Google Trends data shows a 40% increase in searches compared to January 2024.
Famous for its surf scene at Zicatela Beach, Puerto Escondido also offers tranquil spots like Carrizalillo Beach and rich biodiversity, with turtle-watching opportunities from June to December. The area’s blend of natural beauty and relaxed atmosphere is attracting travellers seeking an alternative to Mexico’s busier coastal resorts.
Goa, India
Goa remains a firm favourite among beachgoers, with search interest surging. Searches for “beach villas in Goa” have jumped by 205%, while interest in “Goa nightlife” has risen by 56.2%.
Beyond its renowned beaches, Goa offers historic Portuguese architecture, thriving food scenes, and nature trails. From lively beach parties to yoga retreats, Goa caters to a wide range of travellers seeking both adventure and relaxation.
Taghazout, Morocco
Taghazout’s reputation as a beach hotspot is growing rapidly, with searches increasing by 39% year-on-year. Known for its surf culture and laid-back atmosphere, the town is becoming a key destination for those looking for an authentic Moroccan coastal experience.
Surf enthusiasts flock to Anchor Point, while those seeking a cultural experience can visit the nearby town of Essaouira, where search interest has risen by 10% in the past year. The region’s combination of scenic beaches, rich culture, and modern amenities is putting it on the map for 2025.
El Nido, Philippines
El Nido has seen a 43% increase in searches, with growing global interest in its pristine beaches and dramatic limestone cliffs. Searches for “Philippines beaches” have more than doubled since January 2024.
Offering world-class snorkelling, island-hopping excursions, and secluded beaches, El Nido is emerging as a top destination for those seeking unspoiled natural beauty.
Waikiki Beach, Hawaii
Waikiki Beach is experiencing renewed interest, with TikTok searches surging by 190.5%, amounting to 340,000 searches in the past week.
Beyond its renowned surfing waves, Waikiki offers lively beachside promenades, luxury shopping, and breathtaking sunset cruises. The area’s blend of relaxation and entertainment is driving its resurgence as a top-tier travel destination.
Seven Mile Beach, Jamaica
With a 468.9% spike in TikTok searches, Seven Mile Beach in Jamaica is drawing significant attention. The long stretch of golden sand and clear Caribbean waters makes it a prime spot for relaxation and adventure.
Travellers can enjoy a mix of water sports, beachside bars, and excursions to nearby attractions like Dunn’s River Falls. Jamaica’s growing appeal as a luxury beach destination is solidifying its place on 2025’s must-visit list.
Folkestone Beach, United Kingdom
Folkestone Beach is seeing an unexpected surge in interest, with TikTok searches increasing by over 1,000% this week, reaching 241,000 searches.
Located on the Kent coast, Folkestone offers a mix of seaside relaxation and cultural attractions. Its creative quarter, historic harbour, and proximity to the White Cliffs of Dover make it an appealing UK beach getaway.