From romantic gestures to heartfelt expressions of gratitude, roses remain a timeless symbol of affection. Bloom and Wild, the flower delivery company, has delved into the hidden meanings behind different rose colours, shedding light on what each hue conveys.
Lucy Hook, senior flowers and plants manager at Bloom and Wild, emphasised the importance of understanding the symbolism behind roses. “While small acts of kindness are advised, surprising a loved one with a romantic gesture of flowers can often hit the sweet spot. Despite traditional red roses commonly being associated with Valentine’s Day, there are many meaningful alternatives to surprise your loved one, but knowing the symbolism behind each is key.”
Red roses remain a favourite
Unsurprisingly, red roses dominate the rankings with the highest monthly search volume in the UK at 9,900. Universally associated with love and romance, their meaning deepens with varying shades. Deep red roses are often seen as a sign of strong commitment, while lighter tones represent passion and desire.
White roses symbolise new beginnings
With an average search volume of 6,600, white roses hold a prominent place in significant life events such as weddings. They signify grace, purity, and fresh starts, making them a thoughtful gift for loved ones embarking on new journeys.
Pink roses express gratitude and admiration
Pink roses, which also garner 6,600 monthly searches, offer a softer expression compared to red roses. Light pink shades convey grace and joy, while vibrant hot pinks signify recognition and appreciation – ideal for showcasing gratitude.
Black roses represent transformation
Once considered symbols of gloom, black roses are now viewed more positively. With 5,400 monthly searches, they signify the end of old patterns and the beginning of new chapters, making them a meaningful gift for someone undergoing a significant life change.
Yellow roses bring happiness
Known for their uplifting nature, yellow roses have a monthly search volume of 4,400. Representing lasting happiness and strong friendships, they evoke positivity. Historically, however, yellow roses symbolised jealousy during the Victorian era.
Purple roses capture intrigue
Purple roses, with an average of 2,400 monthly searches, are an uncommon yet captivating choice. They exude a sense of mystery and allure, making them perfect for someone who effortlessly draws attention wherever they go.
Orange roses radiate energy
Boasting 1,400 monthly searches, orange roses are synonymous with enthusiasm and celebration. They’re an ideal choice to mark milestones such as promotions, new jobs, or relocations.
Peach roses embody sincerity
Though less frequently searched for, with an average of 720 monthly queries, peach roses hold significant meaning. Representing gratitude and loyalty, they are an ideal choice to express heartfelt thanks or celebrate unwavering commitment.
Green roses signify renewal
Green roses, also averaging 720 monthly searches, carry a message of rejuvenation and balance. They symbolise hope and are particularly thoughtful gifts for someone experiencing a challenging time.
Choosing the right rose
Understanding the meaning behind each rose colour can elevate the sentiment of your gift, ensuring your gesture resonates with the recipient. Bloom and Wild’s analysis highlights the nuances of this timeless flower, providing a guide for making more thoughtful choices.
As Wood concludes: “From white roses signifying grace and fresh starts to peach roses representing gratitude and loyalty, each colour has the capability to translate a hidden message to your loved one.”