The Big Pembrokeshire Pantomime has thanked its sponsors and partners for their support of the 2025 production of Aladdin, which has become the most successful show in the company’s history.
Staged at the Boulevard Theatre in Milford Haven, the festive run attracted more than 6,000 audience members across performances from 10th–31st December 2025. A total of 98% of tickets were sold, with performances playing to near-full capacity throughout the season.
Community collaboration at the heart of success
Producer Rhys Williams said the achievement reflected the strength of collaboration with local organisations. “Working with local businesses is absolutely central to who we are. The support from our sponsors and partners goes far beyond funding. It is about shared belief in what theatre can do for a community. Aladdin reached the scale it did because of that trust, and we are incredibly grateful to every organisation that stood alongside us this season.”
Williams added: “We love collaborating with Pembrokeshire based businesses and organisations, and we are already excited to build on these relationships as we head towards Peter Pan later this year. The success of the 2025 season has shown what is possible when local enterprise and the arts work hand in hand.”
Key partners recognised
Several partners were acknowledged for their roles in the production’s delivery and promotion:
- Pure West Radio, official media partner, which boosted awareness across Pembrokeshire
- Visit Pembrokeshire, which promoted the pantomime as a festive cultural highlight
- Ty Hotel, accommodation partner for the cast and creative team
- Vision Arts, creative partner providing leadership and a commitment to high-quality theatre
Sponsors supporting accessibility and ambition
Sponsors also played a vital role in enabling ambitious staging while keeping the production affordable for families, schools and local audiences. Support came from:
- Roscoe Tree Services
- Dewslake Farm
- Pembrokeshire Building and Plumbing Supplies
- Sign Speed
- Puffin Produce
Their backing helped fund sets, costumes and performances without compromising accessibility.
Looking ahead to Peter Pan
The Boulevard Theatre continues to draw audiences from across Pembrokeshire and beyond, reinforcing its reputation as a key venue for festive productions. Following the success of Aladdin, preparations are now under way for the 2026 production of Peter Pan, with tickets already on sale through the official website.
The 2025 season highlights the impact of local collaboration in sustaining the arts and ensuring pantomime remains a cherished tradition for communities across the county.