Puerto Rican superstar Bad Bunny has jumped three places in Spotify’s global monthly listeners rankings, reaching sixth position with 101,419,371 listeners as of mid-February 2026. The rise follows his headline performance at the Apple Music Super Bowl LX Halftime Show on 8th February 2026 at Levi’s Stadium in Santa Clara, California.
Super bowl performance drives streaming surge
The high-profile show celebrated Puerto Rican culture and included a march down a metaphoric field, culminating in a football spike. The performance sparked a dramatic rise in streams across Bad Bunny’s catalogue. Data indicates he achieved over 180 million Spotify streams on 9th February 2026, marking one of the largest single-day totals of the year.
Analysis from online casino Winz.io, using data from Spotify, Kworb, and ChartMasters, shows Bad Bunny leading global Spotify streams since the start of February, placing him ahead of Taylor Swift, despite her release of the music video for Opalite on 6th February 2026. The video premiered on Spotify Premium and Apple Music before reaching YouTube on 8th February. Some fans debated this approach, noting that YouTube views no longer contribute to Billboard’s Hot 100, potentially emphasizing paid streaming platforms for chart impact.
Industry perspective
Hardy Heberle, CMO at Winz.io, commented: “Climbing three spots in Spotify’s monthly rankings in just days is significant at this level. It shows how quickly streaming behaviour can shift when an artist captures global attention.”
Heberle added: “What we’re seeing in February is how powerful a single cultural moment can still be. Bunny hasn’t released new music this month, but his Super Bowl appearance put him back in front of a huge global audience – and listeners around the world followed immediately, driving a spike in streams.
Taylor Swift’s Opalite release shows the other side of the streaming era. With YouTube views no longer counting towards the Billboard Hot 100, it wouldn’t be surprising to see more artists prioritise Spotify and Apple Music when launching music videos.”
Spotify monthly listeners rankings
Current global rankings:
- Bruno Mars – 133,758,601
- The Weeknd – 119,321,379
- Taylor Swift – 105,626,417
- Rihanna – 104,741,325
- Justin Bieber – 103,515,961
- Bad Bunny – 101,419,371
- Lady Gaga – 96,575,253
- Coldplay – 93,790,794
- Billie Eilish – 91,068,283
- Drake – 88,477,263
In overall career Spotify streams, Drake leads with over 127 billion, followed by Taylor Swift at 120 billion and Bad Bunny at 114 billion, highlighting the intense competition among top artists in the streaming era.
Cultural impact and legacy
Bad Bunny’s Super Bowl set was described in reviews as a landmark celebration of Latin heritage and the first solo Latin artist halftime performance. Bad Bunny performed tracks from his Grammy-winning album Debi Tirar Mas Fotos, including Dime Tu Me Fallaste (DtMF), BAILE INoLVIDABLE, and NUEVAYoL. Celebrity elements and powerful cultural statements contributed to widespread attention and the post-show streaming spike.
The rapid climb in rankings underscores how quickly streaming platforms respond to major live events and global visibility.