Amazon Prime Day 2025 will run from 8 to 11 July, offering four days of exclusive discounts for Prime members across top brands. With millions of deals on electronics, fashion, and more, the event is a key date for bargain hunters. However, experts are encouraging shoppers to approach the sales thoughtfully to avoid impulse buying and unnecessary consumption.
Paul Taylor, Chief Operations Officer at fulfilmentcrowd, advises shoppers to make considered choices. “Even during shopping events like Amazon Prime Day, shoppers should adopt a more mindful approach to online ordering. This means checking size guides, reading reviews, and only ordering items you genuinely intend to keep. It’s also worth noting that any repeat or excessive returns can be flagged automatically by retailers, and where a pattern emerges action may be taken. This has been seen in ASOS’ recent decision to close some customer accounts due to misuse of its Fair Use and returns policies. Making sure you understand returns policies and ordering with care is the best way to stay onside and continue enjoying a seamless online shopping experience,” Taylor said. His advice highlights how careful purchasing decisions can help reduce the burden of returns on retailers and the environment.
Lee Thompson, CEO at fulfilmentcrowd, points to growing interest in sustainable consumption. “Underconsumption has been a hot topic recently, sparking conversations about overconsumption, sustainability, and ‘de-influencing.’ Key shifts in consumer behaviour are being driven by ethical concerns about sustainability, and concepts like circular fashion, which promotes reuse, recycling, and resale of garments, is gaining traction. ‘Underconsumption core’ content promotes the concept of ‘slow fashion’ and reducing environmental impacts of the industry,” Thompson explained. He added that social media platforms are helping to spread these ideas as creators celebrate repurposed items and resist pressure to buy new products each season.
Thompson encourages shoppers to wait before making non-essential purchases, choose versatile and high-quality pieces that work with their current wardrobe, recycle or reuse household items, upcycle old materials for crafts, resell or donate items in good condition, and limit exposure to influencer marketing that drives overconsumption. He noted that fulfilmentcrowd is working to build circularity into product design and supply chains, supporting brands in reducing waste and carbon output. “Reducing negative impact is demanded by the consumer, and fulfilmentcrowd is working hard to engineer sustainability into our thinking, culture, technology, and infrastructure. We are working hard to do all we can to keep goods away from landfill and in infinite circulation,” he said.
For those eager to secure Prime Day bargains, Sarah-Jane Outten from MyVoucherCodes recommends shoppers use price tracking tools like CamelCamelCamel to monitor price histories and set alerts, compare offers with other retailers who may match or beat Amazon’s discounts, focus on Amazon devices that often have the biggest reductions, ignore recommended retail prices since Amazon regularly offers lower prices, and research unfamiliar brands using tools like Fakespot to avoid fake reviews. “Shoppers have become incredibly savvy when it comes to shopping online. But the excitement of grabbing a deal on Amazon Prime Day can lead to impulse buys that may not be the best deal,” she said.